HENRY JUNE

BACKGROUND
Henry June, Ghanaian-Uk based producer and rapper was releasing his first ever project, Sofa Sounds, without any singles. This was a bold move from the producer who had no set fanbase and needed a good placement with his alternative rap album.

CONCEPT
As a first project we needed to generate organic fans for Henry June with this project and place his music in the right audience. To do this we partnered with Apple Music and Boomplay to put key songs from the EP into playlists that had similar artistes styles to sonically go together.

THE IMPACT + REACH
Curated in over 8 Playlists across Apple Music and Boomplay
Over 60,000 streams across platforms in the first 3 months of release.
Created a core Henry June fanbase